UNDERSTAND DATA MINING THROUGH A CASE STUDY
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Data mining: optimize the use of your data
Thanks to its skills and experience in data mining, the IDAIA Group can help you analyze and understand your clients to gain a broad and deep knowledge of their portfolio, their profiles, their relative contribution to overall sales, their sensitivity to pricing elements, etc,…
Thanks to our statistical expertise, we are able to provide you with a new vision:
- Differentiate between the characteristics of in-store customers and Internet customers
- Differentiate between single-buyers and multi-buyers
- Enrich your database during loyalty campaigns
- Exploit cross navigation data with your CRM (baskets abandoned online, centers of interest, newsletter subscriptions…)
- Improve the pricing of your offers
- …
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