crée des synergies nouvelles au service de votre performance.
data
connaissance client
Technologies
Activation marketing / Communication
Prospect efficiently with data
Loyalty costs
5 times less than prospecting
Ensure the quality of your data capital
For example, get the full contact details of your customers and prospects
Generate relevant leads for your sales force
Generate in-store traffic and on your e-merchant sites
Portraits of your customer base thanks to an original analysis of the French population in 54 portraits
“You tell us where your customers live and We’ll tell you who they are”
From an unpublished analysis of the French based on over 200 criteria, retrieve salient data about your customers and their geographical locations.
Geomarketing
data compliant
with IRIS
France is composed of around 16,100 IRIS geographical units (INSEE data)
200 aggregated
socio-demographic
criteria
Studies / scores
integrating behavioral
customer data
This geomarketing typology returns precise data about your customers and their living environment.
Precise indicators on your customers!
Depending on the extent of the data provided
we can deepen and enrich the Neoprisme® analysis.
Trusted third parties for your data
Recent and updated data
sourced from OPEN DATA
2016-2017, DGFiP, INSEE,…
Security of your data
Compliance with the legislation in force (GDPR, ...)
Detailed customer knowledge
for effective and personalized
marketing actions
Knowing your customers’ living environment is a prerequisite for any relevant and targeted marketing action.
9 Preferred analysis axes to extract as much marketing intelligence as possible (purchasing power, number of cars, socio-professional category, household composition, etc.)
Adopt a relevant and effective prospecting strategy on the same types of prospects as your customers.
Select your prospects from our Data BtoC ecosystem of over 45 million contacts.
Do you think your customers are all the same… with the same profile? Not so!
Your products may well be similar from one store to another but your customers are different!
An analysis by point-of-sale is essential to identify precisely your customer typology and respond locally to the needs and expectations of your customers.
Save time for your marketing teams
Hyper-customized messages and offers
Core target is reached - Qualified leads are reached
Bond of trust created with your customers
Discover how data can put people back at the center of your strategies.
In accordance with legislation and the GDPR, you can exercise your right to access, modify, provide instructions after death and delete (right to be forgotten) your data. To learn more about managing your rights and data and how to contact us.
