Find in this article, the key figures of the sector and the new practices in companies.
New
Postal mailing for effective campaigns!
Use the postal mailing to personalize your relationship with your customers and prospects.
The CARTÉGIE data warehouse has 10 million addresses of French companies and 40 millionpostal addresses of individuals! Thanks to its regularly updated content, you have the best postal address files on the market for sending your direct mail campaigns. Moreover, we strictly respect the legislation in force: SNCD, GDPR .
Advertising mail is an excellent alternative to telephone prospecting and mass emailing.
In addition, it is estimated that 65% of people have purchased a product as a result of a commercial mailing.
Example of a mailshot made for Schmidt kitchen designers
Use data to target and personalize your mailings
To ensure the success of your postal mailing campaigns, target the best contact profiles using the finest targeting criteria available in our BtoB or BtoC databases.
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Courtesy title
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Age
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Owner
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Type of dwelling
(individual, collective) -
Geographic location
(precise mailing address) -
Level of wealth
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Point of interest
Animals, baby/family, car/motorcycle, credit, charity donations, luxury, dwelling type, senior citizen, fashion, leisure... (30 criteria available) -
Family composition
(marital status, number of children...)
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Courtesy title, First name, Last name
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Managers and Key Operations Staff
(marketing, sales, HR, CFO, IT...) -
Sector of activity
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Headcount
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Geographic location
(precise mailing address) -
Financial data
balance sheet results -
Company insolvency procedures
Company receiverships and liquidations -
Company Registration numbers (SIREN/SIRET)
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Full contact information in addition to the postal address
(email, phone, fax)
Tips for a successful mailing campaign
We can help you with all steps of your postal mailing campaign so that you can optimize the return on investment of your operation.
Our communications agency can also help you prepare convincing media:
- Customized mail,
- Couponing to generate traffic in your store and build customer loyalty,
- Augmented Direct Mail to give your customers or prospects a fun and interactive experience by combining print and digital,
- Connected Direct Mail to create a link between your mail and your website for example,
- Catalog, commercial brochure, …
Would you like to prospect by postal mailing?
Contact our data and marketing activation experts now.
A project? Contact us
EMAIL CAMPAIGNS
Benefit from a complete service oriented towards lead generation and traffic. Take advantage of our expertise and qualified email databases.
Put data at the heart of your strategy