New
Use Press advertisements to give visibility to your offers
Loose or stapled advertising insert, back cover or full-page ad inside the magazine, press advertising is a powerful tool.
The press is a universal medium, replete with themes: women, children, senior citizens, gardening, DIY, car enthusiasts, nature fans, health enthusiasts,...
There’s something for everybody.
Just make your choice!
“Being seen and read in a special moment”
Reading a magazine, whether you are a subscriber or not, is often a real moment of pleasure and relaxation.
Press inserts or advertisements, a power tool to build brands and reputation, is an excellent way to make oneself known to a targeted and receptive readership.
Opt for the press: Be visible but credible!
Target your
readershipIncrease your
visibilityCommunicate
during a
privileged momentLever the
notoriety of a
well-known magazine
How a press campaign works
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1I identify my target and define my offer
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2I develop my press plan with an expert from the IDAIA Group
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3I receive advice about the best type (advertisement or insert) and about the best magazines, given my goals and budget
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4I create my communication supports (creation of a page with or without coupons, creation of an insert) or I entrust this mission to the creative teams of the IDAIA Group
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5I pass on the materials to the technical teams of the chosen magazines
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6Readers discover my advertising by leafing through their favorite magazine!
Your press partners
and a lot more...
95% of French people read the press, it would be a shame not to be there!
EMAIL CAMPAIGNS
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Put data at the heart of your strategy