A unique rate of recognition of companies and of BtoB contacts from anonymous visitors.
Thanks to Lead, Marketing, Digital and Sales departments save time by precisely identifying the BtoB visitors to their website as well as to sites just starting their marketing campaign:
- Recognition of companies and contacts visiting their website and tracked campaigns
- Identification of customers, prospects and partners consulting their website
- Provision of contact details for Managers and Deciders
- 360° access to information thanks to the IDAIA Group’s aware module (financial scores, groupography…)
An innovative interface to analyze the visitors to its website
For all Deciders who need to generate leads thanks to their website, Lead analyzes the behaviors of their audience:
- “Multi-criteria” segmentation by geographical area, activity, workforce and browsing behavior (time spent, new visitors, number of page views…)
- Identification of different visitor profiles (intentional, newcomers, occasional, returning customers…)
- Export and scheduling of data sending by email, FTP or API to create real business opportunities