White Paper

8 steps to boost

your BtoB business thanks to data

Data, buzz word or real strategy?

The BtoB market is in full mutation, the uses in companies are more and more based on BtoC uses, the abundance of data, the difficulty to reconcile them and to control them often put the operational staff out of breath…

However, it is essential to realize that data has value and that it offers real opportunities for revenue development.

It is important to tame the data, make it intelligible and then activate your data-driven strategy.

Discover in 8 steps how to bring data to life for a customer experience sure to boost your growth. Access 48 pages of analysis, advice and customer focus!

Lionel ARNAUD

Operational Marketing Manager
IDAIA Group

48 pages of analysis, advice and customer feedback!

The contents of this white paper are as

The BtoB market: a specific business

Step 1: Align your data with your objectives

Step 2: Refresh your data

Step 3: Enrich with data

Step 4: Segment your data

Step 5: Predicting through scoring

Step 6: View your business

Step 7: Capturing and qualifying leads

Step 8: Activate your data

Compliance with the GDPR and CNIL

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